The search engine is testing a new feature that helps users to more easily decide what links to click on.

Have you noticed anything new lately when searching on Google? Well, it now running a test that allows users to preview a page in the search results without bothering to visit it. For users with the feature enabled, the search result has a small magnifying glass icon beside it and clicking it opens a preview of the webpage in the form of a bubble, so users can quickly scan through the page without entering the site.

Google

[via Switched]

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in