Grant McCracken: A “Special Teams” Unit For The Corporation
The corporation is very good at problem solving. Next to getting things done, this is what it does best. The trouble is, the problems are getting tougher.
The corporation is very good at problem solving.
Next to getting things done, this is what it does best.
The trouble is the problems are getting tougher.
This is exactly what we would expect. After all, the world is speeding up. Most corporations expect to reinvent themselves continually, and they do. This is what it is to live in the world that Tom (Peters) built.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results