Fantasy Football now entertains 27 million people, playing an average of 9 hours a week, in an industry valued at around $800 million.

Fantasy Football now entertains 27 million people, playing an average of 9 hours a week, in an industry valued at around $800 million. (All numbers are pretty much surmise. See references below.)

It reminds me of the Dole plantation story. Apparently, Dole would create a lot of juice while canning pineapples, and then just through the juice into the ocean. Someone had the wit to say, “er, could I have that?” Mixed drinks and the International House of Pancakes were never the same.

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