An investigation into the cultural frames and metaphors found in a recent interview with the artist.

Kanye West is interviewed by Vanity Fair. The interview demonstrates that Mr. West is maturing into a fine young man with new powers of self understanding and self control. None of which interest me at all. What I like about this interview is what happens when Lisa Robinson asks Mr. West:

What do you think Jay-Z has done for you?

West replies:

Man, everything–served as a big brother, the blueprint, our reality. Someone to look up to.

And you were wondering how smart Kanye West is? He gives three answers, leaping assumptions as he goes.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in