How Companies Can Design A Culture Of Creativity

How Companies Can Design A Culture Of Creativity
Advertising

James Shuttleworth, Chief Strategy Officer at Draft FCB, shares key points on how to keep the creative juices flowing in a rigid corporate environment.

Plus Aziz
  • 7 october 2010

At its core, a company that creates different forms of advertising is a creative organization. James Shuttleworth, Chief Strategy Officer at Draftfcb Chicago, mentioned how his agency, which staffs a good 40 planners at any given time, struggles and copes with this regularly. In his talk at Planningness NYC, he argued that large companies have to design for creativity, since it does not happen organically.

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