How Former BMW Chief Of Design Chris Bangle Tackled Design Management
Chris Bangle took the BMW brand in radical new direction during his term as Chief of Design. He describes how the corporate structure need to adapt to facilitate a design revolution.
InFrame.tv recently conducted an interview with American car designer Chris Bangle who formerly led design at BMW. His seventeen year stint let to the re-invigoration of the brand the introduction of some controversial styling directions. Often cited as his generation’s most influential and important contributor to automotive design, the interview also shows Bangle to be a skilled and insightful design manager.
Bangle speaks and illustrates on his palm the concept of ‘vortex management’ which he notes was a key component in the design of new concept and production vehicles at BMW. By the end of the interview, he actually fills both his palms with drawings demonstrating he’s a pretty resourceful on-the-fly presenter.