How Former BMW Chief Of Design Chris Bangle Tackled Design Management

How Former BMW Chief Of Design Chris Bangle Tackled Design Management

Chris Bangle took the BMW brand in radical new direction during his term as Chief of Design. He describes how the corporate structure need to adapt to facilitate a design revolution.

Dave Pinter, PSFK
  • 22 october 2010 recently conducted an interview with American car designer Chris Bangle who formerly led design at BMW. His seventeen year stint let to the re-invigoration of the brand the introduction of some controversial styling directions. Often cited as his generation’s most influential and important contributor to automotive design, the interview also shows Bangle to be a skilled and insightful design manager.

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