It took the Great Recession to make pre-fabricated housing a fashion statement. Today, the American dream is shifting from needing lots of stuff to ‘liquid living’, where the cardinal virtues are nimbleness and adaptability to circumstance.

It took the Great Recession to make pre-fabricated housing a fashion statement. Today, the American dream is shifting from needing lots of stuff to ‘liquid living’, where the cardinal virtues  are nimbleness and adaptability to circumstance. As we traveled the country for our new book Spend Shift, we encountered many American households who equate excessive consumption as undermining their freedom. In our surveying, sixty-three percent of Americans disagree with the idea that “the more I have, the more I want,” while “two-thirds are happier with a more down to basic lifestyle.”

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