This morning Britain awoke to something it hasn’t had in nearly 25 years – a new quality national daily newspaper.

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This morning Britain awoke to something it hasn’t had in nearly 25 years – a new quality national daily newspaper.

The launch of the colourful and funky i, a 56-page weekday paper costing a mere 20p, is nothing to do with Apple, nor the Portuguese news digest of the same name, but represents an ambitious play by a national newspaper to attract the fickle internet-loving generation.

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