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Music Branding With RFID-Embedded Clothing

Music Branding With RFID-Embedded Clothing
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Gomus creates custom audio-retail experiences to match the mood of clothing being tried on in stores.

Kyle Studstill
  • 8 october 2010

Gomus is a music branding company based in Brazil that works with sound to create unique environments. Their RFID-based platform called Echo is a retail-focused project currently in development, which recognizes information on the tags embedded in clothing to create specific musical environments while shoppers try on clothes. The project will be implemented in Brazilian clothing stores next year, and aims to match the mood of the clothing with music.

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