Online Sharing Encourages Offline Sharing, Opens Up Opportunities For Social Startups
A recent study examines changing patterns in sharing behavior.
A recent survey conducted by Shareable Magazine and Latitude Research suggests that people who share media and information on online platforms tend to share in the physical world too. A large majority of the participants felt encouraged by their online sharing experiences to try this offline, with items like books or DVDs, not only to save money, but also to make the world a better place.
Read Write Web reports on more findings from the survey:
• Three out of four participants currently share personal or informational content through social networking platforms, while 70% share digital media, and 68% share physical media like books and DVDs.