Paris Motor Show: Citroen Lacoste Unveil A Stylish Brand Blended Concept

Paris Motor Show: Citroen Lacoste Unveil A Stylish Brand Blended Concept
Design

Two iconic French brands collaborate on a sporty and simple concept car.

Dave Pinter, PSFK
  • 8 october 2010

Collaborations between fashion labels and automakers aren’t new. In most instances though the fashion influence often got confined to special fabric selections for the interior and maybe a badge or stripe on the exterior. Remember the Ford Explorer Eddie Bauer Edition? Citroen and Lacoste opted to try a collaboration that pushed the design envelope further and represents more of an equal mix of the two brands. The Citroen Lacoste concept is really heavy on the concept and lifestyle study part and not too focused on practical production. But that’s ok because what this concept successfully demonstrates is that the influence of a fashion label can bring a different attitude to car design. In particular, the Citroen Lacoste was intended to have a sporty yet laid back style which is reflective of the Lacoste brand.

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