Paris Motor Show: Fashion, Art, And Cars – The Range Rover Evoque Launch

Paris Motor Show: Fashion, Art, And Cars – The Range Rover Evoque Launch
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The launch of the Range Rover Evoque in Paris was as much a public art event as a car debut.

Dave Pinter, PSFK
  • 11 october 2010


(L to R – Jean-Charles de Castelbajac, Yorgo Tloupas, André, Jérémie Rozan)

Car launches at auto shows typically involve a lot of spectacle for the media and auto industry insiders. Unfortunately the general public rarely gets to experience an unveiling first hand. Prior to the start of this years’ Paris Motor Show, Land Rover took advantage of an opportunity to not only preview a vehicle to the automotive press, but also attendees to Paris Fashion Week, and the general public. The debut was for the Range Rover Evoque, a new small crossover vehicle designed for urban use. The tight streets of Paris are the sort of environment the Evoque was designed to navigate which is why the city became the perfect choice for the launch.

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