Paris Motor Show: Flat Black Is The New Black

Paris Motor Show: Flat Black Is The New Black
Innovation

Picking the color of a new car often has lots of choices but usually the finish is always glossy....for now.

Dave Pinter, PSFK
  • 6 october 2010

A tradition among the hot rodder set is to give a car a unique look by painting it with a flat finish, commonly primer gray or black. The term ‘murdering out’ a car refers to painting everything black. We noticed quite a number of vehicles at the 2010 Paris Motor Show sporting flat black finishes. Interestingly the range of cars finished this way spanned from compacts all the way up to supercars. The flat finish does have a way of toughening up the look of a car and speaks more to performance than luxury. So why don’t we see more vehicles on the road sporting factory flat finishes? A main reason is probably one you wouldn’t expect. Fingerprints. They seem to appear and collect on the exterior seemingly out of thin air.

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