The snack food giant is developing a web-based tool to help farmers produce more with less resources.

PepsiCo is trialing a new web-based crop management system that intends to help farmers produce more using less water. Developed in partnership with Cambridge University Farms, the i-crop collates data from farming activity, soil moisture probes and local weather stations, which farmers can access online and then decide on when to irrigate and how much water to use, thus helping them to avoid its wastage as well as reducing carbon emissions. In its pilot run on farms in UK, PepsiCo received positive reports of this precision farming technology.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in