PepsiCo’s Web-Based Crop Management System

PepsiCo’s Web-Based Crop Management System

The snack food giant is developing a web-based tool to help farmers produce more with less resources.

Naresh Kumar
  • 25 october 2010

PepsiCo is trialing a new web-based crop management system that intends to help farmers produce more using less water. Developed in partnership with Cambridge University Farms, the i-crop collates data from farming activity, soil moisture probes and local weather stations, which farmers can access online and then decide on when to irrigate and how much water to use, thus helping them to avoid its wastage as well as reducing carbon emissions. In its pilot run on farms in UK, PepsiCo received positive reports of this precision farming technology.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.