Plastic Pollution Meets Product Design
Electrolux collected plastic debris from vulnerable marine habitats – and produced a limited number of vacuums out of it.
When plastic ends up in the ocean, it becomes problematic to the ecosystem. To raise public awareness around this issue, Electrolux launched the Vac from the Sea initiative (which we first highlighted here). The project's intention aimed to bring attention to the issue of plastic pollution in the ocean and combat the scarcity of recycled plastics needed for making sustainable home appliances. Electrolux partnered with organisations like the Algalita Marine Research Foundation, B.E.A.C.H., 5 Gyres, and the Plastiki who were already engaged in the marine debris issue. Leading up to the creation of the vacuum cleaners, an updated blog provided information to anyone interested in following the endeavor and inspiration for getting involved.