Prada’s Localized Product Collection
Luxury brand looks to engage with quality, local products.
In the age of freight liners, airplanes and the Internet, it seems that we can get almost anything at anytime. The flip side of such a situation, is that many products are often mass produced, whereby they have no relationship to their country of origin. This is, of course, evident in even the luxury market where many products are made with materials from their home country but with the labor from somewhere else.
In an attempt to focus on products that exemplify such attention to detail by craftsman who understand the history as much as the skill set to create a product, Prada will produce its “Made in” series. Coolhunting reports: