Prada’s Localized Product Collection

Prada’s Localized Product Collection
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Luxury brand looks to engage with quality, local products.

Lisa Baldini
  • 1 october 2010

In the age of freight liners, airplanes and the Internet, it seems that we can get almost anything at anytime. The flip side of such a situation, is that many products are often mass produced, whereby they have no relationship to their country of origin. This is, of course, evident in even the luxury market where many products are made with materials from their home country but with the labor from somewhere else.

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