Projeqt: A Creative Storytelling Platform
TBWA's content management system also serves as a tool to allow employees to tell their own story with material spanning multiple platforms.
Responding to the creative, advertising and marketing community mantra to tell better and more engaging stories, TBWA has launched Projeqt, a “creative storytelling platform.” Projeqt provides users (currently only TBWA employees) with a multi-media and social media-driven vehicle in which to capture and tell their complete story. The site was built in HTML5 and is device-agnostic, allowing for mobile phone access.
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