Projeqt: A Creative Storytelling Platform

Projeqt: A Creative Storytelling Platform
technology

TBWA's content management system also serves as a tool to allow employees to tell their own story with material spanning multiple platforms.

Paloma M. Vazquez
  • 20 october 2010

Responding to the creative, advertising and marketing community mantra to tell better and more engaging stories, TBWA has launched Projeqt, a “creative storytelling platform.” Projeqt provides users (currently only TBWA employees) with a multi-media and social media-driven vehicle in which to capture and tell their complete story. The site was built in HTML5 and is device-agnostic, allowing for mobile phone access.

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