A recent documentary chronicles the origins, purpose and future of Cuba's underground electronic music festival - and the current notion of freedom of expression in the communist country.

A recent Monocolumn piece discussed Rotilla, an electronic music festival held in Cuba this summer as a means for Cuba's youth (physically and spiritually) to exercise personal liberty and express dissent and contrary views to those held by the country's Communist government. A documentary chronicling the origins of the event, its purpose and the founders' desired direction, can be viewed here.

What makes the festival impressive is its origins – started by a few musicians, DJs and lovers of electronic music that wanted to celebrate independence and liberty, express views contrary to the government's, and ultimately change Cuba's perception in the world. What ultimately makes it so curious is HOW they have managed to organize and execute the increasingly large (and characteristically debaucherous) event since 1998 – without the communist and notoriously freedom-squelching government silencing them or shutting them down. Does the government stand to benefit from this seemingly radical musical event and form of self-expression?

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in