Scent Marketing: Attracting Customers Through Smell

Scent Marketing: Attracting Customers Through Smell
Advertising

An increasingly popular marketing strategy involves dispersing the aromas of products to lure customers.

Naresh Kumar
  • 5 october 2010

There’s a novel marketing tool which is being used by a growing number of businesses around the world. “Scent Marketing” can involve tecniques such as dispersing the aromas of products, or creating a specific mood through the use of scent. Some recent examples include the Bloom grocery chain, that has put up a scented billboard (created by ScentAir) that pumps out the smell of grilled steak to promote its new line of beef, or ice-cream chain Emack & Bolio’s, who sends out the scent of waffle cones at their shops.

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