A new site offers free personalized nutrition labels and food scores to help users eat healthier.

ShopWell is a new website that scores foods on their nutritional values and allows shoppers to customize shopping lists based on their unique dietary needs. The site’s scoring system evaluates a product based on a users’ age, gender and how well it meets their nutrition preferences, so that they can focus on simply buying at the grocery store, instead of having to scrutinize the nutrition labels of each food product.

The company has also released a new tool called Personalized Nutrition Labels, that uses needs your age, gender, height, weight and activity level to provide you with a personalized nutrition label for any of the foods in their database. This is important, as the common labels we see are not applicable to everyone. Shopwell explains on their blog:

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