Starbucks’ Future To Include Beer & Wine?
The company will test if it can encourage guests to spend part of their evenings at the store by serving beer, wine and cheese - and redesigning the shop to feel like a natural part of the neighborhood.
The Starbucks of the future – if a new prototype renders the concept effective – may serve regional wine and beer, offer locally made cheeses served on china, host a redesigned barista bar where customers are close to the coffee, and be ‘green’ in both design and color. This Starbucks could easily be confused for an established neighborhood cafe, and not a globalized, heavily branded chain location. This prototype Starbucks store is located at a 10-year old location on Olive Way in Seattle’s Capitol Hill area, after being closed for a three-month long redesign.