Starbucks Instructs Employees To Take More Time Preparing Drinks

Starbucks Instructs Employees To Take More Time Preparing Drinks

Will the coffee chain's move to deliver a shot of quality to their offerings only result in longer wait times?

Scott Lachut, PSFK Labs
  • 13 october 2010

While there’s certainly something to be said for efficient service, there’s a fine line that can be crossed when speed begins to compromise quality. Such is the message that Starbucks received from its customers, who felt that the coffee chain’s quickness and consistency was approaching the level of fast food, an apparently tough pill to swallow when spending $5 for a latte.

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