A new tool allows users to create collective stories and gather content in a unique way.

Storify is a tool that allows users to ‘create stories using social media’. Storify caught our attention because it taps into two macro-level trends, or notions that we’ve been discussing for some time – curation and storytelling. The tool has applicability for journalists, bloggers, professionals, brands and even casual, personal online storytelling (i.e., “storifying” personal travels).

One feature we found particularly noteworthy about Storify – vs. other curation tools like Posterous or Tumblr – is the ability to create a story utilizing specific lines of text from a larger story (that most relevant to the story you’re trying to tell). The bookmarklet allows you to select lines of Text or individual Tweets from a broader page, news article or website, and to add commentary that will result in your personalized story referencing key and potentially varied sources.

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