YouTube Show & Tell's latest series of videos illustrate the creative process behind four successful campaigns.

YouTube Show & Tell showcases some of the best creative marketing examples on the channel. YouTube identified an opportunity to capitalize on their access to extensive branded video content to examine and share what works and doesn't – and showcase that via Show & Tell. Most recently, the channel offers a close look at the creative process behind four great campaigns that have taken off on YouTube, as described and illustrated by those involved with each campaign's development:

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in