YouTube Show & Tell's latest series of videos illustrate the creative process behind four successful campaigns.

YouTube Show & Tell showcases some of the best creative marketing examples on the channel. YouTube identified an opportunity to capitalize on their access to extensive branded video content to examine and share what works and doesn't – and showcase that via Show & Tell. Most recently, the channel offers a close look at the creative process behind four great campaigns that have taken off on YouTube, as described and illustrated by those involved with each campaign's development:

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