The Secret To Innovation

The Secret To Innovation

Author Steven Johnson on why open models of idea exchange are the best way to develop and spread new concepts.

Naresh Kumar
  • 15 october 2010

According to bestselling author Steven Johnson, some of the best inventions and innovative ideas were actually designed or formed by using networks of other ideas and combining them to create new ones. He adds that what we generally think of as breakthrough innovations are, in fact, an amalgamation of ideas that have already proven to be useful in other fields and gives the example of Gutenberg who used a technology of the screw press, initially intended for making wine, to invent the printing press.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.