Author Steven Johnson on why open models of idea exchange are the best way to develop and spread new concepts.

According to bestselling author Steven Johnson, some of the best inventions and innovative ideas were actually designed or formed by using networks of other ideas and combining them to create new ones. He adds that what we generally think of as breakthrough innovations are, in fact, an amalgamation of ideas that have already proven to be useful in other fields and gives the example of Gutenberg who used a technology of the screw press, initially intended for making wine, to invent the printing press.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in