The hotel chain has created a website which not just chronicles the glamour and debauchery of the hotel's inhabitants, but also genuinely provides a service to those looking to find out about new ideas.

While it seems that companies right and left have been launching their own blogs, The Standard has genuinely formed a culture site which not just chronicles the regular glamour and debauchery of the hotel's inhabitants, but also genuinely provides a service to those looking to find out about new and interesting innovations. This iPad and mobile friendly site includes The Standard Video booth—a user generated feature which allows hotel guests to answer lighthearted “Proustian type” questionnaires via their laptop, in essence creating a virtual guestbook.

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