This Week in Brand Strategy & Advertising
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.
Here is a look at some standout brand-building and advertising communications stories that caught our attention this week – as well as some macro trends and themes we're tracking to:
Strategies & Shifts Reshaping Planning, Branding & Advertising (and Business)How To Do Account Planning 5 Emerging Disciplines in Influence Planning Brand Archetypes Psychological Profiles of Twitter Users Dan Pink on the Science of Motivation (the role of rewards, incentives) 4 Things Video Games Teach Us About Motivating People Madison Avenue's Myopia When It Comes to Main Street How Much Money Social Media Sites Can Make You (good data for projections, business cases) The Lean Startup Movement: Resources for Agencies Approaching Product Development Why Brands Act Schizophrenic: Pit One Audience Against the Other, Lose Both Groupon Unprofitable for a Third of Businesses (need a better model for more targeted offers?) Watching TV Without Cable (changing media consumption behavior) Digital by the Numbers (media consumption data) Futurist Nick Bilton Sees Media's Destiny: Storytelling The Rise of the Corporate Transmedia Storyteller 19 Brave Thinkers