PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Here is a look at some standout brand-building and advertising communications stories that caught our attention this week – as well as some macro trends and themes we’re tracking to:

Strategies & Shifts Reshaping Planning, Branding & Advertising (and Business)

How Technology Changes Cultural Practices How Best Buy Evolves Its Brand The Engagement Agency Manifesto Shoppers Take a Non-Linear Path to Purchase Measuring Influence One Click at a Time: Results from Fast Company’s Influence Project Transmedia: A Naive But Omnivorous Form Language of Marketing Needs to be More Human The Pyramid to Enlightenment is Upside Down Cindy Gallop Says Future of Advertising is ‘Making Stuff’ Malcolm Gladwell’s Response to Critics of His New Yorker Piece on Social Media For Millennials, Brands May Be as Important As Religion On Compromises…and Maintaining Integrity

Innovation, Creativity

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