This Week In Brand Strategy & Advertising
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.
Here is a look at some standout brand-building and advertising communications stories that caught our attention this week – as well as some macro trends and themes we’re tracking to:
Strategies & Shifts Reshaping Planning, Branding & Advertising (and Business)Videos & Presentations from the 2010 Jay Chiat Strategy Festival If We Can’t Change Our Spouse, How Can We Change Their Behavior? Our Digital Crisis: Maintaining Humanity in a Digital Future The Digital Shoehorn: the Future is Wrong (the importance of emotional communication) Seeing is Believing (on the importance of data visualization) Mint Data (like OKCupid!, releasing collective consumer data to inform) Rethinking Target Market Segmentation (with new types and sources of data) Lean Startup Thinking that Works for All Seth Godin on Buying Unmeasurable Media Katie Salen – Game Designer – On Seeing the World As a Game Is What’s Good for Corporate America Still Good for America? 25 Year’s of MIT’s Media Lab