(Video) The Digital Middle Class In Latin America


Insights and ideas from The Razorfish Client Summit 2010 from Joe Crump, Razorfish Senior Vice President of Strategy & Planning.

Plus Aziz
  • 28 october 2010

PSFK teamed up with Razorfish to capture insights from the wide variety of presenters at the company’s recent 2010 Client Summit.

Attendees explored ideas about corporate innovation and business transformation, with featured speakers from both large global brands such as Best Buy, Mercedes-Benz and Nike, as well as up-and-coming stars like Skillet Street Food in Seattle. Presenters discussed how effective storytelling, risk-taking and experimentation are crucial to evolving a company culture and brand.

In this video, Joe Crump, Senior Vice President of Strategy & Planning at Razorfish, talks about the exploding digital middle class in Latin America, and the cultural drivers that foster a ‘culture of repair.’

Joe Crump on Twitter

Watch all seven video interviews here.

This video series is sponsored by Razorfish. Visit for more information. Follow Razorfish on Twitter at @razorfish.

+consumer goods
+Electronics & Gadgets
+fashion / apparel
+fitness / sport
+Latin America
+PSFK Video
+Razorfish Client Summit 2010

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