PSFK talks to Prof. Wolfgang Henseler about his work, and what he'll be discussing at the upcoming viscom tec 10 conference.

PSFK founder Piers Fawkes will be speaking at the upcoming viscom tec 10 conference taking place in Frankfort, Germany on November 3rd. The annual conference brings together a wide range of participants from the marketing and visual communication technology fields. They gather to inspire, to entertain, and to discuss the latest ideas and technologies that will change the way we communicate.

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We’ll be featuring interviews with several of the speakers from viscom tec 10 over the next two weeks. Today we talk to Wolfgang Henseler, who leads the strategic creative department, the usability lab and the trend and innovation division of SENSORY-MINDS. He is an expert for customer- and user-oriented e-business solutions as well as a user- and brand experience specialist.

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