Wes Anderson, Roman Coppola Direct Stella Artois Spot

Wes Anderson, Roman Coppola Direct Stella Artois Spot
technology

The latest brand and 'celebrity' directorial collaboration aims to better position the beer brand as a "Thing of Beauty."

Paloma M. Vazquez
  • 12 october 2010

Directors Roman Coppola and Wes Anderson have directed Mother‘s latest story for the premium Stella Artois beer brand. Apartomatic positions the beer as a ‘Thing of Beauty’, set in a 1960s French film world (which has influenced Anderson’s work), and features futuristic, modern gadgetry that appeals to many today (and to Coppola – a gadgets fan).

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