Amazon's Like Button Debuts
The largest online shopping site on the web tests the popular Facebook feature.
TechCrunch reports that Amazon is testing a ‘Like' button for its recommendation engine which looks just like the one Facebook has on millions of sites on the web– a thumbs-up icon. While not all the people are seeing it on Amazon's site yet, it looks like the button is currently being tested for its Books pages. Once clicked, the icon turns orange and changes the text in the button to “Liked”, with a check box below it that says “Don’t use for recommendations”, which means users will have the option to exclude that Liked product from affecting their future recommendations.