Animated Gifs: The Politics Of File Formats In Social Media And SEO
Paddy Johnson questions the resurgence of animated gifs.
Paddy Johnson recently made an astute correlation between the recent resurgence of the popularity of the animated gifs in net art as well as user-generated practices and their possible disappearance out of the web:
2010 is the year of the animated gif. They are everywhere. Tumblr’s Three Frames, a site that posts only gifs drawn from movies on a daily basis is recommended to me by students virtually every time I give a lecture. Fuck Yeah Gifs, and Gif Party are also popular. Images on group artist-run blogs like Nasty Nets and Spirit Surfers have always had a keen interest in the file format and have custom software to better display them. No one does the job better than Dump.fm on the image platform front though, which likely explains the frantic production amongst their users.