In light of yesterday's post about Project RE:Brand, and the question of “Does Branding Still Matter?” we asked members of the PurpleList, our network of experts, to add their perspective.

In light of yesterday's post about Project RE:Brand, and the question of “Does Branding Still Matter?” we asked members of the PurpleList, our network of experts, to add their perspective:

Kate Nielsen a Purple List expert from New York answered:

“Branding matters as much as it always has: not as much as having a great product but more than any other effort you make to try and sell that product.

What has changed is how much of our branding we can control. It is now all about what you do and less about what you say or how you say it.”

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