In Brief

Design agency explores how machines could understand the passenger's situation and offers contextual cues, warnings and suggestions.

Following their iPad light painting, the team at BERG have been exploring alternative futures for media. In collaboration with Dentsu London, they look at a near future where media travels freely onto surfaces in everyday life. “A world of media that speaks more often, and more quietly.”

The Journey is a ‘video sketch’ where the team imagine how the screens and media surfaces in a train station could react and interact with travelers.

If you watch the film slowly, the machines understand the passengers situation and offer contextual cues, warnings and suggestions. On the BERG blog, Matt Jones says:

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