Bondage Happens: Conditioning Body Responses To Cell Phone Alerts

Bondage Happens: Conditioning Body Responses To Cell Phone Alerts
Innovation

An experiment using a cell phone and lemon juice to highlight a Pavlovian phenomenon.

Naresh Kumar
  • 2 november 2010

Ian Page is performing a Pavlovian experiment on himself. He has invented a headgear system called ‘Bondage Happens’ that contains a cup of lemon juice and is connected to his cell phone. When the phone vibrates from a call or text, the device will inject some lemon juice into his mouth through a pipe, thus conditioning him to salivate whenever he gets a phone call. Page has based his experiment on Russian scientist Ivan Pavlov’s classical conditioning phenomenon. He has been wearing this device for a week now and plans to continue for another week to lock in the response.

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