Is an engaging shop sign a manifestation of a society's a lack of interest in 'futureness'?

Passing by this animal rescue center in New York’s East Village the sign – despite it definitely being engaging in a modern way – reminded us of comments Russell Davies made recently about the lack of futureness that seems be dominant in culture. In a recent post he said:

I’m.. depressed about the lack of future in fashion. Every hip shop seems to be full of tweeds and leather and carefully authentic bits of restrained artisinal fashion. I think most of Shoreditch would be wondering around in a leather apron if it could. With pipe and beard and rickets. Every new coffee shop and organic foodery seems to be the same. Wood, brushed metal, bits of knackered toys on shelves. And blackboards. Everywhere there’s blackboards.

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