Collaborative Consumption: eBay Launches GroupGifts
The company responds to the rise in collective actions by facilitating group gifting.
eBay GroupGifts promises to help you ‘give bigger, give better, give it together’. The tool will allow customers to pitch in and share the expense on a group gift for a mutual recipient – right in time for the holidays. The rules are simple – pick a recipient, find a gift (on eBay, of course), invite friends, get payment/contributions by those going in on the gift, and have it shipped to the recipient when the final price is collected.