Collaborative Consumption: eBay Launches GroupGifts

Collaborative Consumption: eBay Launches GroupGifts
technology

The company responds to the rise in collective actions by facilitating group gifting.

Paloma M. Vazquez
  • 3 november 2010

eBay GroupGifts promises to help you ‘give bigger, give better, give it together’. The tool will allow customers to pitch in and share the expense on a group gift for a mutual recipient – right in time for the holidays. The rules are simple – pick a recipient, find a gift (on eBay, of course), invite friends, get payment/contributions by those going in on the gift, and have it shipped to the recipient when the final price is  collected.

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