The opening of the Museum's new building is celebrated with a custom camera app upgrade.

The Dali Museum in St. Petersburg, Florida and Hipstamatic have partnered to launch the Dali Museum GoodPak – a photographic ode to a pioneer of the Surrealist movement. Goodby Silverstein partnered with Hipstamatic to build an effect that creates strange surrealist overlays to photos taken through the app. The GoodPak is an upgrade to the existing Hipstamatic app, and comes with Salvador Lens and Film.

The GoodPak is meant to generate awareness of, and drive traffic to, the new building of The Dali Museum, which will open on January 11th, 2011. All proceeds from sales of the GoodPak will directly benefit the museum.

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