Design Thinking, And The Role Of Networks
IDEO's Tim Brown discusses how the creative process can be employed as a discipline to help solve some larger, more systematic problems.
A recent piece at Design Taxi features an interview with IDEO‘s president – Tim Brown – in which he discusses his perspective on how design thinking has become ‘smaller’ over recent years by myopically focusing its application too much on individual products or pieces, and not on the totality of larger systems, experiences and challenges. Part of the problem may have stemmed from how design and innovation was defined and sourced. According to Brown:
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