Design Thinking Overhauls Exhausted Online Travel Experience

Design Thinking Overhauls Exhausted Online Travel Experience

Wanderfly aims to bring the recommendation engine experience to online travel transactions.

Stephen Fortune
  • 11 november 2010

The online travel experience is becoming characterised by expedient, functional transactions, with all the flavour of rattling items off a database. This runs counter-intuitively to the ethos of exploration that most of us generally associate with travel and is adding up to an homogeneous experience of booking a holiday.

In contrast, Wanderfly focuses on redesigning the user interface to open the transaction up to discovery and inspiration. By forging links with a number of travel relevant partners, including Yelp and Foursquare, Wanderfly seeks to aggregate the host of data available on online travel into a meaningful experience. It lets you drill down into all possible facets to your holiday experience via a recommendation engine – esque approach.

Somewhat ironically Wanderfly has succeeded in returning an exploratory zest, typical of early world wide web surfing, to online travel via recourse to web 2.0 tools and methods.


Image by Veer.

Veer has recently relaunched its site,, with a simplified, easy to use interface allowing for enhanced and simplified image search.  The site, which is a go-to source for creative and affordable stock photography, illustrations, fonts and merchandise, helps people add style to business, marketing, and personal design projects.

+recommendation engine
+web 2.0

PSFK 2017: What We Learned From A 75-Year-Old Instagram Star

Arts & Culture
Cities Yesterday
AI Yesterday
No search results found.