Wanderfly aims to bring the recommendation engine experience to online travel transactions.

The online travel experience is becoming characterised by expedient, functional transactions, with all the flavour of rattling items off a database. This runs counter-intuitively to the ethos of exploration that most of us generally associate with travel and is adding up to an homogeneous experience of booking a holiday.

In contrast, Wanderfly focuses on redesigning the user interface to open the transaction up to discovery and inspiration. By forging links with a number of travel relevant partners, including Yelp and Foursquare, Wanderfly seeks to aggregate the host of data available on online travel into a meaningful experience. It lets you drill down into all possible facets to your holiday experience via a recommendation engine – esque approach.

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