Design Thinking Overhauls Exhausted Online Travel Experience

Design Thinking Overhauls Exhausted Online Travel Experience
technology

Wanderfly aims to bring the recommendation engine experience to online travel transactions.

Stephen Fortune
  • 11 november 2010

The online travel experience is becoming characterised by expedient, functional transactions, with all the flavour of rattling items off a database. This runs counter-intuitively to the ethos of exploration that most of us generally associate with travel and is adding up to an homogeneous experience of booking a holiday.

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