An innovative program aims to reduce urban congestion created by local courier services.

Courier giant DHL is planning to run a pilot test in which it will involve city residents to deliver packages along the route as they go about their daily travel. Conceptualized by students from the HPI School of Design Thinking, Germany, bring.BUDDY aims to reduce congestion on the road and DHL's own carbon emissions by enabling people to participate in their program. Those interested use a smartphone app to specify their travel route after which an alert is sent to them of any package that needs to be delivered along their route. In return, the participants receive points which they can reimburse at stores and for free local travel.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)