DHL To Test A Crowdsourced Social Logistics Network
An innovative program aims to reduce urban congestion created by local courier services.
Courier giant DHL is planning to run a pilot test in which it will involve city residents to deliver packages along the route as they go about their daily travel. Conceptualized by students from the HPI School of Design Thinking, Germany, bring.BUDDY aims to reduce congestion on the road and DHL’s own carbon emissions by enabling people to participate in their program. Those interested use a smartphone app to specify their travel route after which an alert is sent to them of any package that needs to be delivered along their route. In return, the participants receive points which they can reimburse at stores and for free local travel.
Now Track More Ideas
- PSFK Retail Conference Preview: How Pinterest Is Helping Retailers Design Seamless Discovery-To-Purchase Journeys, Online And Off
- Interview: How A Virtual Design Platform Helps Retailers Create Human-Focused Store Experiences
- Lowe’s Shares Transactional Data With Pinterest To Enable Tailored Content
- How Companies From Amazon To Delos Are Incorporating Biophilic Office Design To Support Employee Wellness