Does Branding Still Matter?
Thoughts and ideas about the current state of branding from participants of Project RE:Brand.
Project RE:Brand is a web series that pairs five design and branding experts with five small business owners to assess and revitalize their brand identities. Watch as the experts work with the businesses to provide advice, discuss their branding challenges, and give them complete image makeovers. The videos live on OPEN Forum and are accompanied by branding articles, before & after PDFs, and even a brand assessment to help other small business owners start rebrands of their own.
PSFK reached out to some of the participants in Project RE:Brand to ask the question; “Does Branding Still Matter?”