Does Your Brand Even Have A Pulse?

Does Your Brand Even Have A Pulse?

Chris Harrison looks at the seven levels of brand energy and what drives those on the dynamic end of the spectrum.

Chris Harrison
  • 3 november 2010

Over the past two weeks I have been discussing how leading US academics have made a breakthrough in measuring brand energy. Regular readers will recall that these frighteningly bright people synthesised NYSE listed company performance information with measures of brand health. These latter were drawn from the world’s biggest database of brands: BrandAssetValuator.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.