Does Your Brand Even Have A Pulse?
Chris Harrison looks at the seven levels of brand energy and what drives those on the dynamic end of the spectrum.
Over the past two weeks I have been discussing how leading US academics have made a breakthrough in measuring brand energy. Regular readers will recall that these frighteningly bright people synthesised NYSE listed company performance information with measures of brand health. These latter were drawn from the world’s biggest database of brands: BrandAssetValuator.