Ed Cotton: Agencies And User Experience
These are confusing times. It's harder than ever to define terms like, "user", "consumer", "creative" and "agency."
Peter Meholz of Adaptive Path wrote a blog post a couple of days back which slammed agencies for operating a business devoid of user understanding. It contained so many quotable gems that it was impossible to ignore and and of course, generated a flurry of coverage on blogs and Twitter.
The gems included:
“When criticizing ad agencies, you have to begin at the core — advertising, as it is widely practiced, is an inherently unethical and, frankly, poisonous endeavor that sees people as sheep to be manipulated, that vaunts style over substance, and deems success to be winning awards.”