In Brief

These are confusing times. It's harder than ever to define terms like, "user", "consumer", "creative" and "agency."

Peter Meholz of Adaptive Path wrote a blog post a couple of days back which slammed agencies for operating a business devoid of user understanding. It contained so many quotable gems that it was impossible to ignore and and of course, generated a flurry of coverage on blogs and Twitter.

The gems included:

“When criticizing ad agencies, you have to begin at the core — advertising, as it is widely practiced, is an inherently unethical and, frankly, poisonous endeavor that sees people as sheep to be manipulated, that vaunts style over substance, and deems success to be winning awards.”

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