Ed Cotton: How Big Brands Can Be Small
There's no way of faking this stuff- if you want to be a part of the small batch/hand crafted movement you can just do it by association, you've got to really do it.
This weekend in NYC, there was a “Pop-Up Flea Market.”
It was an idea that combines the notion of temporary space with the opportunity to seemingly purchase low cost/used items.
The reality was somewhat different- it was a pop-up store for men’s apparel and footwear and featured a mix of small hand crafted brands with big brands like Levi’s and LL Bean.
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- Levi’s Customers Can Create Customized, Shoppable Pinterest Boards
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