The thought of an advertising agency having an R&D lab doesn't make sense to most traditionalists thinking of advertising as represented in the "Mad Men world.

The thought of an advertising agency having an R&D lab doesn't make sense to most traditionalists thinking of advertising as represented in the “Mad Men world. Certainly, in the 50s and 60s, there were departments devoted to understanding the science of advertising, but they weren't about innovating and building.

Fast forward to today and you are starting to see “labs” emerge as a new nomenclature.

You've got BBH's Lab

Labs is BBH’s global innovation unit. We’re tasked with pioneering new outputs and approaches: building new platforms through which brands can engage, and exploring new agency models. The overall ambition is more engaging content, developed more effectively and efficiently. We’re particularly interested in the following areas:

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