A new project visualizes the responses to a 20-questions-style game in which participants are asked to think about one thing that they are most passionate about.

Swedish insurance company Folksam has created an emotional barometer that attempts to capture the sentiment of the country. The project visualizes the responses to a 20-questions-style game in which participants are asked to think about one thing that they are most passionate about. After the questions are asked and the passion uncovered, participants are given a visualization showing others with their passions and the breakdown of different responses throughout the country.

Folksam Emometer

[via Creativity Online]

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