In Brief

A reflection on a moment in time that drove fashion for the better.

A few years ago a lot of online publications including PSFK were enthralled by the a project by Jill Danyelle called FiftyRX3. For a year between 2005 and 2006, Danyelle photographed herself each day as she pursued a sustainable fashion ideal based on the environmental mantra ‘reuse, reduce, recycle’.

Today this eco-conscious life-caching seems like a common activity but back when bloggers still hid behind faux names, Danyelle was pretty much a pioneer in revealing herself to achieve a greater awareness among many. Danyelle recently looked back at the project and posted some thoughts about it:

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